Tuesday was officially “Dell Bros. Day” in Columbus. Columbus Mayor Jim Lienhoop made the special proclamation, marking the men’s clothing store’s presence in Columbus for a century, during Tuesday night’s Columbus City Council meeting.

A visibly-surprised At-Large Councilman Tom Dell said that he moved by the gesture. He says that he was glad that he could share the moment with family, who entered council chambers as Lienhoop made the announcement, as well with colleagues that he admires and respects.

Dell says that his is the third generation of Dells to run the family business. He attributed the business’ success to the philosophy put forth by his grandfather, who stressed that they would always make more friends than customers. Dell says that once you recognized that, “the business would take care of itself.”